Content and Social Media Marketing

Issued by RMIT

By planning, creating and executing an end-to-end digital marketing campaign, the earner of this credential has shown a practical and wide-ranging knowledge of the current digital marketing landscape. They have learned how to tailor messaging across multiple platforms and mediums and are able to use engagement metrics to assess and analyse the effectiveness of a campaign.

Additional Details

Skills

Community Management
Content Audit
Content Marketing
Content Mission
Email Distribution
Hubspot
SEO Optimisation
Social Listening
Social Media Marketing

Earning Criteria

The credential uses a range of assessment types including both formative and summative assessment. The final summative assessment consists of a project the learner will produce and present.