Copywriting for Internal Communications

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Copywriting for Internal Communications course. This course covered the essential principals of good copywriting for internal communications to deliver greater attention and engagement, including how to craft compelling emails, news updates and intranet content. The course also looks at how to reinforce your employer brand through copy that reflects your organisation’s core values.

Additional Details

Skills

Copywriting for internal communications
Email copy
Employer Branding
Proposition Development
Storytelling

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.