Virtual Internship Program: Startup Journey

Issued by Sydney School of Entrepreneurship

The earner has applied innovation tools and skills to solve real problems faced by three innovative startups. As a virtual intern, they have an appreciation of the environment in early stage companies and can apply lean innovation tools including customer personas and journey mapping, and competitor analysis to formulate actions and new plans to establish product-market fit. Earners can also leverage social media and pitch decks to better communicate product value to a particular audience.

Type Experience
Level Foundational
Time Weeks
Cost Free

Additional Details

Skills

Earning Criteria

Create a customer persona through desktop research and secondary sources. Develop recommendations on usability improvements to the host organisation's product and website.
Students were required to analyse the user journey of the host organisation's product and suggest improvements to the user experience. Students were required to analyse the current performance of a social media campaign and create a plan to improve the performance of the campaign.
Conduct a competitor analysis to assess the market threats to the host organisation and identify alternative market opportunities. Build on the identified alternative market opportunity and create a sales presentation to help gain new business in that market segment.