Meta Certified Media Measurement Specialist

Issued by Meta

Meta Certified Media Measurement Specialists are experts in interpreting measurement results and applying relevant next steps, including formulating hypotheses, evaluating measurement methods, designing successful tests, interpreting results and implementing appropriate actions based on those results.

Type Learning
Level Intermediate

Skills

Attribution Modeling
Brand Lift
Data Driven Decision Making
Hypothesis Formulation
Measurement
Power Calculation
Results Interpretation
Study Management
Test Design

Earning Criteria

At least one of the following credentials: Meta Certified Digital Marketing Associate, Meta Certified Creative Strategy Professional, Meta Certified Media Planning Professional, Meta Certified Media Buying Professional.
Complete courses that showcase the basics of measurement and making data-driven decisions.
Pass an assessment upon completing the learning path.