Earning Criteria

• Establishes personal reputation and influence as a trusted industry authority to promote IBM’s strategy and original thought leadership globally through publications, external speaking engagements, external recognition, roles in industry committees, and prominent social media presence.
• Delivers differentiation for IBM’s strategy through developing innovative product/platform, services, technology, consumption /business models and/or innovative offerings that change industry dynamics and help address complex industry-specific business problems.
• Maximizes client value by applying deep understanding of market factors, future industry trends, and IBM’s strategy, and work across business units to deliver IBM’s total value proposition with speed.
• Dedicates 10% of his/her time to Industry Academy initiatives and has a proven track record of actively sharing innovative industry-specific intellectual capital and developing IBM staff to grow industry capabilities that will help contribute to the Industry Academy’s impact.