Real-World Product Management Specialization
Issued by
Coursera
Authorized by
Advancing Women in Tech
The objective is this course is to learn the art and science and business of product management while preparing for a product management interview. Students will gain insights to impress on their first (or next) product manager (PM) role and cultivate product sense while learning how elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analysis.
Additional DetailsEarning Criteria
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The methods of assessment include case studies, quizzes, with a minimum passing score of 70%.
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Instructional strategies include: audio visual materials, case studies, discussion, computer-based training, practical exercises, lectures.
Endorsements
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American Council on Education
This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 3 college credits. For more information about ACE Learning Evaluations, visit www.acenet.edu. -
American Council on Education
3 semester hours in Introduction to Business Marketing in the lower-division undergraduate category