Earning Criteria

• 310-101: Facebook Advertising Core Competencies.  This exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook pages, create, purchase and manage ads, select and utilize advertising objectives, target audiences for maximum impact, and understand the role of Facebook media planners and buyers.
• 321-101: Facebook Certified Buying Professional.  This exam measures advanced-level competency in managing, creating and purchasing ads, ad buying types, improving performance and delivery via the ad auction, troubleshooting ad issues, mapping ad formats to advertising objectives, audience targeting, Facebook reporting, mapping KPIs to buying objectives, understanding and testing the Facebook pixel and SDK, and leveraging consumer insights and the product catalog.
• Maintain certification on an annual basis by completing activities that qualify for recertification, such as retaking the current version of the Facebook Certified Buying Professional exam.