Earning Criteria

• This badge indicates a candidate has successfully completed an in-depth Facebook training workshop developed in partnership with the Association for Talent Development (ATD). ATD is recognized globally as a leader in workplace talent development, and providing people with presentation and in-person delivery skills. This rigorous, hands-on workshop focuses on training and facilitation skills to empower trainers to help develop the skills of others within their respective communities.
• Badged candidates can deliver training on Facebook’s ads products to various groups, including (but not limited to): small businesses, private and public sectors, nonprofits, and marketers.
• Candidates have earned the 400-101 Facebook Certified Media Planning Professional Certification or 410-101 Facebook Certified Media Buying Professional Certification, proving their deep expertise across Facebook’s advertising solutions.
• Participants completed a two-day course that covered training and facilitation skills. As part of this course they have demonstrated their ability to deliver and facilitate a Facebook training based on strict criteria determined in partnership between Facebook Blueprint and ATD.