Earning Criteria

• The course material integrates Rajasthan Royal video insights which are specially created videos by the marketing and business professionals at the club that bring the theory to life with real stories of sports marketing in action. To complete the course, earners completed four learning modules of the short course which includes a mix of theory and practice examples:
• Module 1: Sport organisation. Earners got the opportunity to learn how to define sport in relation to sport management, identify agencies responsible for the organisation of sport internationally and locally, describe the governance, management and policy practices of sport organisations, and understand the role of corporate sport and events.
• Module 2: Marketing fundamentals. Earners got the opportunity to learn how to describe the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management, explain the relevance of the marketing function and its place in the role of management, and also gain insight into the 4P’s of marketing and the need for ROI (return on investment).
• Module 3: Sports Marketing. Earners got the opportunity to learn how to describe marketing concepts and recognize their application within real-world scenarios, distinguish market information to develop segmentation, targeting and positioning strategies within culturally diverse environments, and recognise marketing strategies in different environments and contexts.
• Module 4: Digital Trends and Platforms. Earners got the opportunity to gain insights into emerging trends in marketing, personalisation and technology, they also explored different digital platforms used to delivering marketing campaigns, and the role of social media in the marketing mix.