This badge was issued to Hannah Goodall on 18 Mar 2022.
Applied Marketing
Issued by
The Chartered Institute of Marketing
Earners of Applied Marketing Award (Level 4) have developed an understanding of the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. They have explored the marketing environment, customer behaviour in the digital age, market research and the marketing planning process, including the marketing mix and a tactical planning framework to aid marketing effectiveness.
Additional DetailsEarning Criteria
Standards
Qualifications are regulated in England (Ofqual), Qualifications in Wales (Wales) and CCEA (Northern Ireland).
Evidence
December 2021
40074475/UC86862