Google Digital Marketing and E-Commerce Professional Certificate

Issued by Coursera

Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven-courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store.

Type Learning

Additional Details

Skills

Earning Criteria

Successfully complete the 7-course Digital Marketing & E-commerce Certificate Professional Certificate program available on Coursera.org with a minimum passing grade of 80%.

Standards

ECTS Endorsement Level, Credit Hours & Workload

The learning outcomes and skills acquired can be recognized as modules in subsequent educational courses, with a recommendation for recognition at EQF levels 5 and 6 for their designated ECTS credits. This certificate includes a workload of approximately 166 learning hours, providing a comprehensive learning experience.

European Higher Education Requirements

Higher Education Institutions within the European Higher Education Area are obligated to recognize prior learning and non-formal learning experience, accepting up to a certain amount from non-university modules, provided there are no major differences in learning outcomes. Specific acceptance and applicability may vary by institution.