This badge was issued to Bill Tsapalas on 02 Jul 2021.
Brand Strategy
Issued by
Section
Credentialed Section Brand Strategy members will be able to understand the frameworks, concepts, and models of brand strategy that drive value. They will be fluent in the language of brand strategy, demonstrating a deep comprehension of brand identity, architecture, and strategy, and leverage this understanding for growth. Brand Strategists will be able to communicate brand value consistently and proactively to improve their firm's value proposition and competitive differentiation.
- Type Learning
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Completed the Section Brand Strategy final project: conducting a brand audit and building a brand identity model to be applied across the customer journey; give and receive peer feedback.
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Completed all course material in the Section Brand Strategy, including video lessons, case studies, and live classes.
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Completed a brand audit of a company.