Semiotics: A User's Guide to Seeing Differently

Issued by EPIC People

EPIC members who complete this course understand how to use semiotics to create and communicate meaning by developing compelling, culturally relevant strategies that ensure our products, processes and organizations resonate more deeply with people. Participants gain a foundation in semiotic theory, principles and methods, and the application of semiotics and cultural insight to different commercial and industry challenges.

Additional Details

Skills

Brand Strategy
Commercial Semiotics
Communication Strategy
Consumer Research
Cultural Analysis
Ethnography
Product Development
Research Methods
Service Design

Earning Criteria

Completed coursework includes lectures, readings, exercises, and a case study project that build Participants complete a field and case study assignment, using applied learning from the course. Participants apply with core models, work through a live case study on a cultural theme, and learn to develop culturally sensitive strategies across global geographies.