OBM School Micro-Credential: Marketing & Metrics Management

Issued by OBM School

Badge earners of the OBM School Marketing & Metrics Management Micro-Credential have a fundamental understanding of Marketing & Metrics Management, including marketing activities and strategy. Badge earners have demonstrated their ability to exercise critical thinking to create a strategic marketing plan, identify and report on key marketing performance metrics.

Type Validation
Level Advanced
Time Months
Cost Paid

Additional Details

Skills

Earning Criteria

Participated (and/or reviewed the recording and materials) in OBM School's group breakout session with experts in the field, guiding participants through the process of efficient Marketing & Metrics Management in an exercise based on real-world scenarios.
Submitted a robust set of projects to the OBM School team to assess the earner's understanding of Marketing & Metrics Management.
Scored a passing grade in the OBM School’s Marketing & Metrics Management project, which required badge earners to review client intake materials in order to assess and define the KPIs and marketing strategy for a podcast launch. Badge earners were required to identify and present key marketing metrics to measure throughout the launch (including pre-launch, during launch, and post-launch metrics), as well as a plan for executing the marketing strategy.