The Marketo Certified Associate (MCA) exam assesses a candidate’s skills and knowledge in digital marketing automation and basic email marketing in Marketo (email send programs, A/B testing, personalization, basic forms & landing pages, and events & webinars built from cloned templates). The MCA credential certifies that its holder has the requisite knowledge, skills, and ability to successfully set up basic email marketing initiatives according to best practices, and report on program success.

• Type Certification
• Level Foundational
• Cost Paid