This badge was issued to Tomas Velicky on 01 Nov 2023.
Influencing Consumer Behavior
Issued by
Section
Individuals who completed the Influencing Consumer Behavior workshop have the understanding of three ethnographic research techniques to understand their customers, and know how to use that information to influence their behavior. They can utilize platforms such as Twitter or Reddit to conduct a rapid 5-step netnography and gain insight into how their customers see and make meaning of their world.
- Type Learning
- Time Hours
- Cost Paid
Earning Criteria
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Attended the 3-hour workshop led by Marcus Collins, professor at University of Michigan Ross
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Learned the 5-step netnography framework and applied it in a small-group case study
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Completed the Section Influencing Consumer Behavior Workshop project