Certified Search Marketing Specialist
DescriptionCertified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.
CriteriaRecipients of the "Certified Search Marketing Specialists” designation must complete an advanced, 5 module, 70 lesson online course and pass 5 quizzes and a final exam that tests on the full spectrum of search marketing methods including keyword research, optimized asset creation, channel optimization and offer ascension. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.