Certified Customer Value Optimization Specialist
Susan Stokes MBA
DescriptionCertified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly OPTIMIZED conversion funnel...
CriteriaRecipients of the "Certified Customer Value Optimization Specialist" designation must complete an advanced, 6 module, 56 lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of conversion funnel optimization tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professio...