Certified Content Marketing Specialist
Susan Stokes MBA
DescriptionCertified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.
CriteriaRecipients of the "Certified Content Marketing Specialists” designation must complete an advanced, 6 module, 40 lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of full-funnel content marketing methods including customer avatar creation, blog marketing, metric tracking, and content distribution. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional p...