Certified Optimization & Testing Specialist
Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.
Recipients of the "Certified Optimization & Testing Specialist" designation must complete an advanced, 7 module, 4- lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of paid traffic tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.