Certified Analytics & Data Specialist
DescriptionCertified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.
CriteriaRecipients of the "Certified Analytics & Data Specialist designation must complete an advanced, 7 module, 72 lesson online course and pass 7 quizzes and a final exam that test on the full spectrum of data collection and analysis, including both fundamentals as well as advanced, proprietary methodologies. When combined with the course's knowledge, the final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice