FAQs

Your questions, answered.

Is Credly involved in industry forums and standard-setting bodies?

Yes. Credly and our team members are active in the industry forums that are building towards standards and interoperability in the word of digital credentials. Credly has been a member of the Open Badges community since its inception. Our team created the first completely open badge compliant platform, which both issues and imports open badges. We were actively involved in the Badge Alliance, and now serve on the executive board of the open badges group at the IMS Global Learning Consortium, which has picked up its work. We participate in the W3C community working to advance W3C standards for digital credentials. Members of the Credly team helped write a report at the request of the US Department of Education about the potential for digital badges for adult learners and members of the workforce. Our CEO was a member of the American Council on Education (ACE) Stackable Credentials Framework Advisory Group, serves on the technical advisory committee of the Credential Engine, and is an advisor to other industry associations as they define and implement digital credential strategies and deployments. Our leaders are frequently invited to speak and keynote at industry conferences to talk about digital credentials and badges and the future of workforce development, including events at the Smithsonian, Federal Reserve Bank, US Chamber of Commerce, National Press Club, The White House, and EDUCAUSE. Credly is also the first company to ever receive a direct investment from the Lumina Foundation which has positioned Credly as central to its goal to increase the proportion of Americans with high-quality credentials to 60% by 2025.

Is the Credly technology scalable to support millions of users?

Yes. Credly is built from the ground up around Open Credit, our end-to-end digital credential management framework and API, designed to make integrations with any application, site or platform simple and seamless. The platform was designed to supports hundreds of thousands of issuing organizations and millions of individuals. Hundreds of third parties integrate their sites and systems with Credly using Open Credit. Integrations and partnerships with popular platforms include: LinkedIn, Facebook, Twitter, Salesforce, Eventbrite, Mailchimp, Pathbrite, Digication, WordPress, Canvas, Yardstick, BadgeOS, Drupal, and Moodle to name just a few.

Who are Credly’s customers?

Credly’s customers are “issuers” who provide digital credentials to their stakeholders to officially recognize demonstrated skills and earned certifications. They do so in order to engage those stakeholders, empower them with portable, data-rich, machine-readable evidence of achievement and to market the issuer’s own offerings to target audiences. Credly customers and partners are educational institutions, training providers, professional and industry associations, certification bodies, non-profits, technology providers, government agencies, and global corporations and employers. You can read more about who we serve here.

What are some of the key distinguishing features of the Credly platform?

Key product features include:

  • White-labeling: An entirely branded and customized experience awaits credential earners who interact with organizations who use Credly’s Enterprise platform - learn more about Enterprise.
  • Data Analytics on Badge Usage and Sharing: Powerful insights returned to the credential issuing organization about activity and badge usage among their population of earners.
  • Robust claimable badge and review process: Issuers may grant credentials to earners by way of an application process whereby the earner provides evidence for review or a unique claim code for automated issuance of an earned credential.
  • Open Credit™ API and accompanying integrations: Individuals and organizations may build integrations with issuing platform simply by using our open API which is fully documented and publicly available. With the most comprehensive resources available for developers, Credly has by far the largest ecosystem of developers and apps relying on its powerful and highly modular API - read more about Open Credit.
  • Multiple Roles & Authorized Issuing: Credly enables different sets of permissions within a particular organization allowing authority over credentials to be delegated for access to analytics, the issuing of badges and other administration capabilities.
  • Enterprise Class Performance & Support: Credly boasts a full-time, expert team with scalable technology that can support issuance and management of tens of millions of digital credentials, and integration with other enterprise-class applications.
  • Open-Badge Compliance: Credly digital credentials comply with the open badge specification and may be exported to other platforms. Open badge compliant credentials may be imported into Credly.
  • Data Export On-Demand: Credly customers may access all badge data and analytics on-demand and download in a range of formats.
  • Robust Issuer Identity Verification: Organizations are verified to ensure the validity and authenticity of issued credentials.
  • Single Sign-on Support: Credly supports many forms of single-sign on, including LTI, SAML, LinkedIn, Facebook, API-based, and OAuth.
  • Exclusive Focus on Digital Credentials: Creating systems for defining, issuing, managing, analyzing, and using digital credentials is what Credly does. There are no competing agendas, and no cross-selling of products to customers.
  • Available Free Service: Credly is pleased to offer a service level which gives the ability for individuals and smaller organizations to issue open badges and digital credentials at no cost.

Does Credly offer Professional Services to help maximize the impact of their platform?

Yes! Credly’s team includes certified experts in credential program design to support organizations as they develop and implement their own credential programs. Professional services include, Badge & Credential Constellation Development and Design, Instructional Design and Assessment, Communication & Program Launch, Strategic Consulting, Visual Badge Design, Custom Development, Custom Data Solutions, and Integration and Implementation Support.

How are digital credentials issued by the organization to individual earners? (In other words, how does it actually work?)

There are many ways to distribute credentials or badges using Credly. Examples of the many supported options include: simply using our Credential Dashboard to select recipients or upload a spreadsheet; accessing one of our many existing apps and integrations, such as WordPress, MailChimp, Eventbrite, or Salesforce, or LMS integrations like Canvas, where your recipient data may already be stored; or connecting Credly to your own systems using the industry’s most comprehensive and well-documented APIs to automate the distribution of badges. Credentials can also be set up to be claimed through unique vouchers or claim codes. Our team can work with you to define the most appropriate and effective approach for your organization.

Are Credly Digital Credentials in alignment with the Open Badge Specification (OBI)?

Yes. Digital badges issued and received on Credly or through third party apps using the Open Credit API are fully compliant with the Open Badges specification, first put forth by Mozilla, and now shepherded by the IMS Global Learning Consortium (where Credly sits on the executive board of the Open Badges group). Credly is the only system with complete two-way OBI support. Furthermore, Credly users can send their badges to the Mozilla Open Badge Backpack, and display other open badges earned elsewhere in their Credly profile.

How does Credly ensure the authenticity of an issuing organization on Credly?

Digital credentials have the greatest meaning when their source is known, trusted and verified. When you see the Verified icon or official Verified seal on a Credly member’s badge, profile or website, it means that Credly has verified that the account belongs to the person or organization indicated, and you can have the greatest degree of confidence in the veracity of their identity. The option to apply to be Verified is available to all Pro level issuers and higher at no additional charge. Non-Pro (“Free”) members can apply to be Verified for an annual fee. Verification is available for both Individual and Organization accounts.

Does Credly help issuers design the look and feel of badge images associated with their credentials?

We do. While digital credentials are richly packed with important data, the badge image used to represent an achievement represents a crucial component as badges are received, displayed and shared in multiple contexts. The visual design of a badge extends the issuing organization’s brand and identity. Like a monetary currency, it also needs to convey a sense of value, as well as its relationship to an overall system or taxonomy. Recipients should feel proud to receive, display and offer their digital badges as evidence of their skills. Bringing all of these elements together requires a thoughtful process and a clear appreciation for the issuer’s identity, the earner’s goals, and the perceptions of those who would hire, applaud, or otherwise reward those who earn these badges. Our Credential Design team has created thousands of unique badges and can work with your team to create your own visual badge system.

Does Credly provide training and support to individuals who are administering a credentialing program on behalf of their organization?

We do. The Credly team provides training to your internal stakeholders on how to define, distribute, and manage your organization’s digital credentials using Credly Enterprise. Ongoing support includes priority online and phone access to our customer success and support team and our robust knowledgebase, and optional off-hour emergency response.

How does Credly support digital credential administrators within an organization to convey to stakeholders the value of digital credentials and badges (both within and outside of the organization)?

It is very helpful to include a meaningful marketing and outreach effort as you initiate the use of digital badges and credentials. A well-conceived, meaningful and integrated marketing and outreach effort is important to the success of new digital badge programs. Common elements of a strong stakeholder engagement plan include:

  • advance communication to internal and external about the new program and anticipated benefits before badges are issued;
  • integration of badges images and descriptions into collateral or web pages that describe the programs that result in earning of the badge;
  • a focus on the benefits of earning the badge, versus the badge being the end in and of itself;
  • examples of how a digital credentials can be used to garner real-world benefits or recognition;
  • how the badge scaffolds or leads to other opportunities to engage further within the credential issuing organization (such as taking other certificate programs); and
  • a communication strategy for indicating when or if badges expire and when re-certification is needed.

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