Sales Training School
  • Type Learning
  • Level Foundational
Additional Details

Sales Training School

Issued by American Fence Association

AFA’s Sales Training School (STS) is a two-day program that builds on the fundamentals of the buying and selling process. Salespeople will learn how to identify sales opportunities, develop effective listening and communication skills, and how to close sales by using product features and benefits.

  • Type Learning
  • Level Foundational
Additional Details

Skills

  • Bidding
  • Consultative Selling
  • Sales
  • Sales Presentations

Earning Criteria

  • Topics covered in this two-day, 12-hour school include: Fundamentals of Buying and Selling; Positive Openings and Identifying Opportunities and Needs; Probing and Listening; Support Product/Feature/Benefit; Closing the Sale. The course is presented in classroom lecture format with significant interaction and discussion with students and instructors.