- Type Certification
- Level Intermediate
- Time Months
- Cost Paid
Professional Certificate in Digital Marketing
Earners of the Professional Certificate in Digital Marketing have developed strong skills in the areas of digital marketing strategy and execution. They are competent in identifying digital gaps for a brand and devise effective strategies to bridge such gaps. They are skilled in executing Search Engine Marketing, Social Media, Display & Video Advertising Content Marketing for brands. They have the necessary skills to monitor digital marketing campaigns using data and analytics tools.
- Type Certification
- Level Intermediate
- Time Months
- Cost Paid
Skills
- Advertising With Google
- Content Marketing & Strategies
- Digital Marketing Strategy
- Display & Video Advertising
- Facebook Marketing
- Google Analytics for Marketers
- Influencer Marketing
- Instagram Advertising
- LinkedIn Advertising
- Search Engine Marketing (SEM)
- Social Media Marketing
- Twitter Advertising
- Web Analytics
Earning Criteria
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Complete all the modules of the Professional Certificate in Digital Marketing offered by the Asia Pacific Institute of Digital Marketing
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Continuous Quiz series at the end of each of the modules. Individual assignment, attendance, and active class engagement will contribute to the final evaluation.
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At end of the program, each student is required to complete an individual project by putting their learning experience into practice.
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Maintain 30% or above for all module-level quizzes and for the individual project PLUS maintain 65% or above in the final weighted marks for the overall program.