Creative Direction
  • Type Learning
  • Level Intermediate
  • Time Months
  • Cost Paid
Additional Details

Creative Direction

Issued by ArtCenter College of Design

Earners of this badge have successfully learned how to engage in the culture of a creative agency in order to work and thrive in a stimulating environment rooted in advertising. Badge earners have learned how to utilize forms of traditional and emerging media to reach consumers, exercise design practices that tap into an audience and culture, construct brand identities, and produce multiple and varied creative campaigns with powerful copy ready to be presented in a final book or portfolio.

  • Type Learning
  • Level Intermediate
  • Time Months
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • Exercise design practices that engage an audience.
  • Construct brand identities.
  • Acquire familiarity with brand identity and logo use.
  • Produce multiple and varied creative campaigns.
  • Utilize forms of traditional and emerging media to reach consumers.
  • Write powerful copy.
  • Create portfolio-ready work.
  • Complete the Intro to Creative Direction OR Be the Creative Director (BtheCD).
  • Complete Art Direction for Creative Directors (AC4CDs).
  • Complete Crashvertising.
  • Complete Copywriting.
  • Complete Bookcamp.
  • Create a strong portfolio book containing a variety of creative campaigns that use strong visuals and powerful copy designed to sell products and services through traditional and emerging media.
  • Successfully complete required courses with a grade of B or better.