Asialink Business: The China Digital Economy Academy (Completed)

Issued by Asialink

Supported by The National Foundation for Australia-China Relations and in partnership with Austrade, The China Digital Economy Academy program delivered by Asialink Business builds the capability of Australian brands and SMEs to succeed in China’s digital economy. Earners are equipped with an understanding of China’s rapidly evolving eCommerce platforms, positioned to stand out in this fast-paced digital landscape, built practical capabilities and gained exclusive access to leading experts.

Type Certification
Level Intermediate
Time Weeks

Additional Details

Skills

Asia capabilities
Consumer preferences and digital marketing
Cross-border eCommerce Strategies
Cross cultural negotiations

Earning Criteria

Completed all 7 modules of the program that included 4 eCommerce and 3 China business culture capability modules
Explored topics including China’s eCommerce platforms, understanding Chinese digital and mobile consumers, digital and social marketing in China, and cross border eCommerce strategies for China.
Developed their cross-cultural negotiation skills and tangible communication channels and tools when engaging with stakeholders from China