Evolve Customer Discovery
Issued by
ASPIRE
Earners of this credential have evolved their entrepreneurial skills by successfully completing the Customer Discovery innovation programme by ASPIRE. They are able to understand customers' needs by using their inquisitive nature to unlock the pains or gains of different propositions, identifying the best solution for their needs. They have developed a sound understanding of lean startup principles and the Build-Measure-Learn cycle and are adept at building further insights.
- Type Learning
- Time Hours
Skills
- Business Ideation
- Business Model Development
- Customer Interviews
- Customer Segmentation & Development
- Data Analysis & Insights
- Entrepreneurial Mindset
- Lean Start Up
- Market Sizing
- Value Proposition Design
Earning Criteria
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Understanding why customer discovery is important in building new solutions and businesses. Applying the tools introduced to do it successfully.
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Developing a deep understanding of your customer segment and their needs
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Applying your skills to build and update your customer canvas and business model canvas
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Communicating and doing research with your potential customer in a non-directive way
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Evaluating your results through the build-learn-measure cycle and lean start-up approach and the problem-market-fit lense