Building A Brand & Key Messaging
Issued by
Badge Nation
Earners of this badge have learnt how to create a brand and develop key business messaging.
- Type Experience
- Level Foundational
- Time Days
- Cost Free
Skills
Earning Criteria
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Earner has attended a Smart Citizens Programme or IGNITE business course. While taking part in this training, the earner has gained an understanding of how to build a brand and develop key messaging for their business, and has practically applied elements of their learning.
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Earner has learnt how to strategically build a brand through creating a brand definition and brand positioning statement.
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Earner has identified the key attributes and qualities of their business through a practical task.
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Earner has developed knowledge of business values and how they guide a business’ brand.
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Earner has developed knowledge of strategic narratives and how to develop key messaging for a business. Earner has practically applied their learning through completing a Key Message template.
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This badge is open to all.
Standards
This badge has been mapped to the Participation Layer of the Cities of Learning Badging Standard. The earner has met expectations, can interact with learning and is able to join in with others.