Customer Insight & Customer Empathy Mapping
Issued by
Badge Nation
Earners of this badge have developed knowledge of customer insight and how to use customer empathy mapping.
- Type Experience
- Level Foundational
- Time Days
- Cost Free
Skills
Earning Criteria
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Earner has attended a Smart Citizens Programme or IGNITE business course. While taking part in this training, the earner has gained an understanding of customer insight and customer empathy mapping, and has practically applied elements of their learning.
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Earner has gained an understanding of the key types of audience research, and the benefits of this research.
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Earner has developed knowledge of the different methods of gathering customer insight.
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Earner has developed knowledge of customer empathy mapping, and has practically applied their learning through completing an Empathy Map Canvas.
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This badge is open to all.
Standards
This badge has been mapped to the Participation Layer of the Cities of Learning Badging Standard. The earner has met expectations, can interact with learning and is able to join in with others.