Marketing in the Digital World
Issued by
Badge Nation
Earners of this badge have developed knowledge of digital marketing.
- Type Experience
- Level Foundational
- Time Days
- Cost Free
Skills
Earning Criteria
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Earner has attended a Smart Citizens Programme or IGNITE business course. While taking part in this training, the earner has gained an understanding of marketing on digital platforms.
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Earner has gained an understanding of the customer journey and how to map a businesses’ story across this journey.
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Earner has learnt how to define their brand archetype to connect with audiences.
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Earner has gained an understanding of how to define customers, using tools such as an Audience Persona Template.
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Earner has learnt how to set SMART goals (specific, measurable, attainable, realistic and time-bound) for digital marketing strategies.
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Earner has gained an understanding of different digital marketing channels, their uses, and their benefits.
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This badge is open to all.
Standards
This badge has been mapped to the Participation Layer of the Cities of Learning Badging Standard. The earner has met expectations, can interact with learning and is able to join in with others.