Introduction to Social Media
Issued by
Ball State University
A dynamic social media brand strategy is an important part of any organization's marketing, sales, recruiting, or public relations initiatives. Earners of this badge have learned to utilize social media brand storytelling and evidence based leadership effectively to help build a large, diverse, engaged audience of followers. Ball State will grant three college credits for our Introduction to Social Media course to individuals who have earned this badge and are enrolled at Ball State.
Skills
Earning Criteria
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Identify and implement tools for managing your social media strategy
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Utilize social media analytics to provide actionable insights for marketing
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Determine Key Performance Indicators (KPIs)
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Build brand-consumer relationships through social media storytelling
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At least an 80% level of mastery of content