Social Media Brand Management: Storytelling and Leadership

Issued by Ball State University

A dynamic social media brand strategy is an important part of any organization's marketing, sales, recruiting, or public relations initiatives. Earners of this badge have learned to utilize social media brand storytelling and evidence based leadership effectively to help build a large, diverse, engaged audience of followers.

Skills

Brand Strategy
Leadership
Marketing
Social Media Analytics
Social Media Storytelling
Social Media Strategy

Earning Criteria

Identify and implement tools for managing your social media strategy
Utilize social media analytics to provide actionable insights for marketing
Determine Key Performance Indicators (KPIs)
Build brand-consumer relationships through social media storytelling