- Type Learning
- Level Foundational
- Time Hours
- Cost N/A
AMPLIFY – Accelerating New Categories Capabilities
Issued by
BAT
Earners of the AMPLIFY badge have gained foundation knowledge in ten areas highly relevant to BAT’s New Categories journey: Consumer Insights, Marketing & Operations Interaction, Marketing Strategy, New Product Development Process & Launch, Supply Chains/Footprint/Capacity, Procurement, Quality for New Categories, Complexity Reduction, ESG in New Categories, Finance for Operations, Regulatory & Compliance Environment and Wellbeing & Stimulation
- Type Learning
- Level Foundational
- Time Hours
- Cost N/A
Skills
- Complexity Reduction/Productivity
- Consumer Insights
- ESG in New Categories
- Finance for Ops - New Categories
- Marketing & Operations Interaction
- Marketing Strategy
- New Product Development Process & Launch
- Procurement
- Quality for New Categories
- Regulatory & Compliance Environment
- Supply Chains/Footprint/Capacity
- Wellbeing & Stimulation
Earning Criteria
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Earner has been employed by BAT
-
Completed Digital Pathway 'AMPLIFY' on BAT’s Learning Experience Platform
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Passed knowledge checks on all ten topics throughout the learning experience to confirm understanding.