The BECA Playbook Cannes Competition Winner
  • Type Experience
  • Time Months
Additional Details

The BECA Playbook Cannes Competition Winner

Issued by Black Executive CMO Alliance

Earners of this certification are winners of The BECA Playbook Cannes Competition, earning fully sponsored attendance at the Cannes Lions International Festival of Creativity. Competing teams develop a business pitch to transform the current state of marketing through innovation, creative strategy, business foundations, and prototype development. Teams present pitches to a panel of BECA members and external marketing/advertising experts, who select winners based on rigorous criteria.

  • Type Experience
  • Time Months
Additional Details

Skills

  • Business Case
  • Competitive Analysis
  • Creativity
  • Entrepreneurship
  • Innovation
  • Marketing
  • Market Research
  • Polycultural marketing
  • Presentations
  • Prototyping
  • Storytelling
  • Team Effectiveness

Earning Criteria

  • Participation in The BECA Playbook Cannes Competition. Future Leaders work in teams over several weeks to develop a business pitch to transform the current state of the marketing industry. Pitches require teams to create an innovative concept, conduct market research, build a business case and develop prototypes. Teams present to a panel of expert judges for the opportunity to earn a fully sponsored trip to the Cannes Lions International Festival of Creativity.
  • Winner of The BECA Playbook Cannes Competition. Team presentations are evaluated based on strength and clarity of idea(s), creativity, feasibility, presentation quality, and team chemistry and participation. Winners earn fully sponsored attendance at the Cannes Lions Festival of Creativity and an opportunity to present their pitches on various stages and panels at the festival.