The BECA Playbook Cannes Lions Competition Competitor
  • Type Experience
  • Time Weeks
Additional Details

The BECA Playbook Cannes Lions Competition Competitor

Issued by Black Executive CMO Alliance

Earners of this certification successfully competed in The BECA Playbook Cannes Competition, working in teams to develop a business pitch to transform the current state of marketing through innovation, creative strategy, business foundations, and prototype development. Teams present pitches to a panel of BECA members and external marketing/advertising experts, who select winners based on rigorous criteria.

  • Type Experience
  • Time Weeks
Additional Details

Skills

  • Business Case
  • Competitive Analysis
  • Entrepreneurship
  • Innovation
  • Marketing
  • Market Research
  • Polycultural marketing
  • Presentations
  • Prototyping
  • Storytelling
  • Team Effectiveness

Earning Criteria

  • Participation in The BECA Playbook Cannes Competition. Future Leaders work in teams over several weeks to develop a business pitch to transform the current state of the marketing industry. Pitches require teams to create an innovative concept, conduct market research, build a business case and develop prototypes. Teams present to a panel of expert judges for the opportunity to earn a fully sponsored trip to the Cannes Lions International Festival of Creativity.