The BECA Playbook Graduate
  • Type Learning
  • Time Years
Additional Details

The BECA Playbook Graduate

Issued by Black Executive CMO Alliance

Earners of this certification are Black Executive CMO Alliance (BECA) Future Leaders who have successfully completed The BECA Playbook program. The program is an exclusive two-year journey that transforms the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in C-Suite roles.

  • Type Learning
  • Time Years
Additional Details

Skills

Earning Criteria

  • Nomination and sponsorship by the Future Leader's employer, given career accomplishments and high potential as a future marketing leader. Application and selection into the exclusive cohort of 25-30 Future Leaders.
  • Participation in a series of monthly expert-led workshops enabling BECA Future Leaders to understand critical business and professional development topics and scenarios. Each workshop focuses on a topic related to marketing, leadership or DEI. Workshop topics have included courses such as: C-Suite Perspectives; Digital Marketing Tools; Poly-cultural Marketing; Resilient Leadership; and The Evolving Role of the CMO.
  • Completion of e-Learning elective modules on marketing skills and topics. Elective modules include courses such as: Financial Fluency; Leveraging the MarTech Stack; Maintaining Consumer Trust in Communities of Color; Marketing through Influence; Supply Chain and Marketing; and Using Data to Drive Marketing Decisions.
  • Engagement in consistent one-on-one mentorship touchpoints with a BECA member C-Suite mentor. Future Leaders receive individualized coaching and guidance from their assigned mentor over the course of their two-year journey.