BCG RISE Certificate of Completion Digital Sales and Marketing program completed with Merit
Issued by
Boston Consulting Group
The badge earner has completed the overall RISE program, comprising Business Essentials, Digital Essentials, Hackathon, Digital Sales and Marketing Core and Capstone curriculum.
Skills
- Advanced Digital Skills
- Advanced Problem Solving
- Business Communication
- Business Skills
- Campaign Planning Execution & Optimisation
- Concept Development
- Consumer Insights – Persona Mapping And Consumer Journey Analysis
- Content Marketing
- Customer Experience
- Customer Personas
- Data Analysis
- Digital Marketing
- E-commerce Basics
- E- Mail Marketing
- Human Centered Design
- Multi – Channel Media Planning
- Paid Marketing Strategy
- Pay - Per - Click Marketing (search)
- Proficiency With Digital Marketing Tools
- Prototyping
- Qualitative & Quantitative Research
- Social Media Marketing
- Usage Of Shopify Platform
- User Research
Earning Criteria
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1. In recognition of successful completion of the 450 hours for RISE program with merit. 2. Achieved "Pass" for Hackathon & Capstone projects