BCG RISE Certificate of Completion - Digital Sales & Marketing Program
Issued by
Boston Consulting Group
The badge earner has excelled in the overall RISE program, comprising Business Essentials, Digital Essentials, Hackathon, Digital Sales and Marketing Core and Capstone curriculum.
Skills
- Advanced Digital Skills
- Advanced Problem Solving
- Business Communication
- Business Skills
- Campaign Planning, Execution & Optimisation
- Concept Development
- Consumer Insights – Persona Mapping And Consumer Journey Analysis
- Content Marketing
- Customer Experience
- Customer Personas
- Data Analysis
- Digital Marketing
- E-commerce Basics
- E-Mail Marketing
- Human-Centered Design
- Multi – Channel Media Planning
- Paid Marketing Strategy
- Pay - Per - Click Marketing (search)
- Proficiency With Digital Marketing Tools
- Prototyping
- Qualitative & Quantitative Research
- Social Media Marketing
- Usage Of Shopify Platform
- User Research
Earning Criteria
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In recognition of successful completion of 200 hours of the RISE 2.0 program achieving an overall "Pass" grade for projects including Hackathon and Capstone.