Earners now understand that adopted solutions start with a need. Earners can brainstorm a novel idea’s potential markets, and sub-segment those markets down to a customer. Second, they can formulate hypotheses about customer need and then find and interview potential customers to validate/invalidate those hypotheses. Finally, they can incorporate their learning into a business model canvas, specifically articulating customer segment(s), need (per segment) and value proposition (per segment).

• Type Experience
• Level Foundational
• Time Weeks
• Cost Free