Promote and Develop Agritourism

Issued by Box Hill Institute

Earners of this badge have demonstrated the knowledge and skills to effectively develop, market and implement a culturally appropriate and sustainable agritourism product. Earners are able to research and design an agritourism product, liaise with stakeholders, analyse the social and economic impact of a product, design and implement sustainable practices, and create marketing activities that support an effective marketing plan.

Type Validation
Level Foundational
Time Weeks
Cost Paid

Additional Details

Skills

Agritourism Marketing
Agritourism Product Knowledge
Analyse Customer Experience
Assess Product Profitability
Community Consultation
Culturally-informed Practice
Extracting Data And Statistics
Manage Stakeholder Relationships
Marketing Planning And Performance
Market Research & Insights
Product Lifecycle Management
Strategic Product Development

Earning Criteria

Successfully complete the unit 'SITTPPD008 Develop tourism products' by developing and implementing a product development plan for a new agritourism product
Successfully complete the unit 'SITTPPD010 Develop culturally appropriate tourism operations' by developing and implementing a culturally appropriate agritourism operation plan
Successfully complete the unit 'BSBMKG414 Undertake marketing activities' by developing, documenting and implementing marketing activities for an agritourism product

Standards

Australian Qualifications Framework Level 5

Graduates at this level will have specialised knowledge and skills for skilled/paraprofessional work and/or further learning.