Earning Criteria

• The earner completed 40 hours of UX design training.
• The earner completed a capstone project, executing the UX design process from end to end, to address a real-world problem by designing a new product or redesigning an existing one.
• The earner achieved a pass grade, scored by Design industry experts, for their project presentation.
• The earner completed the User Research module. They can explain why user research is important in the UX design process, describe various user research methods, determine when user interviews are beneficial to the design process, conduct user interviews and write problem statements.
• The earner completed the Insights and User Profiles module. They can explain the importance and purpose of synthesizing research in UX design. Use affinity mapping to identify insights and actionable steps, and create user profiles and user scenarios based on synthesized research insights.
• The earner completed the Sketching module. They can explain the purpose of ideation and sketching in the UX process. Use 'How Might We' statements to shift from identifying problems to ideating solutions. Apply sketching conventions to effectively communicate a user interface, and use different techniques to rapidly sketch.
• The earner completed the Feature Prioritization module. They can discuss the factors that inform feature prioritization and the tensions between them. Use the 2x2 matrix and the MoSCoW method to prioritize features, and determine which features to include in an MVP.
• The earner completed the Maps and Flows module. They can conduct a task analysis, explain the value of storyboards, journey maps, and user flows in the UX process. They can create user flows based on relevant scenarios.
• The earner completed the Wireframing module. They can connect user flows to wireframes using wireflows, explain what wireframes are and why they’re useful in the design process, determine which wireframe fidelity to make based on a scenario, and identify the types and qualities of navigation that drive a strong user experience. They can explain the purpose prototypes serve in the design process, and connect digital wireframes to create an interactive prototype.
• The earner completed the Usability Testing module. They can explain the purpose of usability testing, plan and conduct a usability test, discuss how to analyze test findings, and generate a usability report.
• The earner completed the Project Demo and Critique module. They can explain why critiques are beneficial to the design process, apply best practices to giving and receiving feedback during a critique, and participate in a retrospective.
• The earner completed the Visual Design module. They can explain how visual design impacts the user experience, identify key visual elements for improving a layout, and apply visual design tools such as typography, color, and imagery to wireframes and prototypes.
• The earner completed the Design Systems and Patterns module. They can explain the impact of design systems and pattern libraries on businesses, design and users. Identify patterns used in existing products, and gather and create components for a style guide.
• The earner completed the Levelling Up Testing and Research module. They can determine the appropriate research method and deliverable based on audience and time available. They can conduct additional usability tests to improve a prototype, and analyze and report test results.
• The earner completed the Design for Behavior and Emotion module. They can define decision fatigue and simplicity in design, use the Hook Model to create value-based behavior change, and explain the importance of eliciting emotion from users.
• The earner completed the UX Portfolio and Career module. They can describe what portfolios are and their purpose in the industry. Outline a case study to support a portfolio, and determine the audience and usability of a UX portfolio.