Social Media and Digital Marketing Studies

Issued by Bucks County Community College

Students acquire the skills and knowledge to plan, create, and implement effective social media and digital marketing campaigns for small business, corporations, government agencies or non-profit organizations.

Skills

Earning Criteria

COLL101 College Success Seminar completion earning a C or higher. Through self-exploration and group interaction, the seminar facilitates students' academic and social integration into the College community and helps build academic success strategies. Students gain knowledge of the College's resources, services, policies, and procedures, and explore various major and career opportunities to develop an academic plan.
VAMM100 Digital Imaging completion earning a C or higher. This studio course presents in-depth techniques for image creation and manipulation using current software applications. Students explore peripherals, file formats, resolution requirements, media storage, and digital photo processing. Emphasis is on image-making methods used to create raster and vector graphics for print and the web.
VAMM110 Web and Interactive Design completion earning a C or higher. This course is an introduction to the XHTML coding and techniques used to create websites. Students learn to design and develop interactive websites using both editors and hand coding skills. Project management and design skills are introduced. The semester culminates in the development of a website.
MKTG230 Digital Marketing compleiton earning a C or higher. This course explores social media marketing principles and best practices for using social media for business, reputation management, and online community building. Students analyze current social networking sites, learning how to use social media to create meaningful relationships with customers, clients, and colleagues. The relevant legal/ethical ramifications are studied.
MKTG220 Digital Marketing completion earning a C or higher. This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media.
MKTG280 Marketing Internship completion earning a C or higher. Students participate in an on-the-job experience and observation in a field directly related to their academic preparation and career objectives in marketing/retail. Students periodically review actual experience and observation in the light of theory and skills learned academically with a College Coordinator.