This workshop will provide an overview the “Digital-First Strategy Framework.” It is a comprehensive framework to help you think about how to create and capture value from digital assets. You will learn how to use digital thinking to design a digital value loop and how to build a digital moat to protect your digital-first advantage. Participants will use LG Smart TV case to think about creating a new recurring revenue stream for LG Electronics using the digital-first strategy framework.

• Type Learning
• Level Foundational
• Time Hours
• Cost Free