Challenger Fundamentals – Marketing Foundations
  • Type Experience
  • Level Foundational
  • Time Hours
  • Cost Paid
Additional Details

Challenger Fundamentals – Marketing Foundations

Issued by Challenger

Individuals who have earned this badge have completed the Challenger Marketing Foundations workshop. They have learned how insight-led marketing messages can challenge a customer's status quo and motivate them to take action. These individuals have also learned how to embed Commercial Insight into various sales and marketing channels.

  • Type Experience
  • Level Foundational
  • Time Hours
  • Cost Paid
Additional Details

Skills

  • Advanced Marketing Message Creation
  • Channel Marketing
  • Marketing And Sales Collaboration
  • Marketing Message Strategy

Earning Criteria

  • Participant completes designated pre-work in preparation for the workshop
  • Participant attends either the 8-hour Challenger Marketing Foundations workshop delivered virtually or in-person by a Certified Challenger Facilitator.