1BIG RTM

Issued by Coca-Cola Bottling Investments Group

Badge earners have learnt about the Relevance of Route To Market and its fundamentals, ways to analyze the markets: Regions, channels, outlets. The participants have learnt about RTM Models : Frontliners, Distributors, Wholelesalers and eRTM. They have also learnt about basics of Key accounts, Logistics, finance acumen, Creating Business Cases, project management and effective communication. They have demonstrated the learnt skills via driving live business critical projects.

Type Certification
Level Intermediate
Cost Paid

Skills

Business Acumen
Distribution Management Systems
Financial Acumen
Logistics Management
Presentation Skill
RTM
Wholesale

Earning Criteria

Completed 40 hours of the blended learning journey and completed an on-the-job business Project aligned to BP/WTMMs.
The Participant applied holistic methodologies and frameworks to an existing or new presentation at work.
Participate in live sessions for hands-on exercises, peer support, and feedback from expert instructors.