2024 Total Digital Program

Issued by Colgate-Palmolive

The badge earner demonstrates strategic skills in selecting media platforms for product or service advertising and effectively managing their execution to reach target audiences. They utilize techniques to boost both the quantity and quality of website traffic and leverage data analytics to inform and guide strategic decisions.

Type Learning
Level Advanced
Time Hours
Cost Free

Skills

Data Informed
Digital Advertising
Digital Marketing
Marketing Analytics
Media Planning
User Experience

Earning Criteria

Complete 100% curated content in Tier 1 in QA's platform for the Total Digital Course. Content is based on learner's skills assessment scores + QA's Smart Skills algorithm.