Digital Practitioner| Digital Commerce is a series designed to upskill digital practitioners in the key areas of digital transformation. Learners will learn how to: Brief, resource and evaluate best-in-class content, with shelf metrics that define success, Accelerate a digital shelf search strategy and metrics that define success, Generate quality traffic to retail product detail pages via shoppable media capabilities (Onsite & Offsite), Build full-funnel omnichannel customer business plans