Digital Practitioner| Personalization is a series designed to upskill digital practitioners in the key areas of digital transformation. Learners will learn how to: Use an ACPL brand plan to create an organized and connected plan of all major activity, Implement best practices (the 5 Ps) to ensure optimal performance from Programmatic campaigns, Create a value exchange for 1P data, Develop and deploy social content through the Meaningful Engagement Model.