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Digital Practitioner Bootcamp | Personalization
Issued by
Colgate-Palmolive
Digital Practitioner| Personalization is a series designed to upskill digital practitioners in the key areas of digital transformation. Learners will learn how to: Use an ACPL brand plan to create an organized and connected plan of all major activity, Implement best practices (the 5 Ps) to ensure optimal performance from Programmatic campaigns, Create a value exchange for 1P data, Develop and deploy social content through the Meaningful Engagement Model.
Skills
Earning Criteria
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Attend 4, 2.5 hour workshop sessions covering the following topics: ACPL & BEP, Programmatic, 1P Data & CRM, Search & Social.