Revenue Growth Management | Influencer of Growth

Issued by Colgate-Palmolive

The badge earner is able to demonstrate capabilities for growth to purposefully drive volume and price to maximize revenue using the elements of Colgate´s Revenue Growth Management (RGM) process, such as Brand Growth Plan, Business Challenge, 3-Year Ambition and develop a 3-Year Growth Grid for selected sub-categories.

Type Validation
Level Foundational
Time Weeks
Cost Free

Skills

Business Development
Business Growth
Business Strategy
Category Development
Commercial Planning
Digital
Financial Proficiency
Growth Strategy
Pricing Strategy
RGM & Pricing
Strategic Planning

Earning Criteria

Complete a 3 week blended course in Revenue Growth Management (RGM).
Complete three e-Learning modules about Retailer Landscape, What is RGM and Doing RGM (total of 0.5 hours).
Complete the RGM Simulation to create and execute a BGP based on a fictional company, set a strategy, make 2 rounds of decisions and receive feedback (total of 2 hours).
Attend all 4 Revenue Growth Management Virtual Workshops (total of 8 hours).