Introduction to Web Analytics
  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

Introduction to Web Analytics

Issued by Community College of Vermont

Earners of this badge are able to apply knowledge of diagnostic approaches, techniques, and practices of web analytics used to achieve greater return on investment through online marketing initiatives by drawing from case studies and practical application. Topics covered include technologies such as ad-servers, rich media, bid-management systems, and online research tools with an emphasis on tracking and reporting of web site activity and campaign measurement and testing.

  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • Complete readings and assignments in 15 modules. Topics include analytics & the 4 Ps of marketing (product, place, promotion, price), web metrics & business goals, web performance metrics, differences between B2C and B2B objectives, web analytics & KPI, Google Analytics, analyzing web data, Google Adwords, SEO & PPC data analysis, email marketing data, and social media data.
  • Apply knowledge of web analytics terms and concepts through a series of quizzes.
  • Write a report that analyzes the data collected in a web campaign project. This includes an analysis of web data (overviews on audience, acquisition, & behavior), email data summary, social media data summary, and an overall reflection on the web campaign that examines the relationships between sets of data and provides suggestions for improvement.